Come by and say hello tonight at South in Santa Monica. We’ve been chosen to showcase Dather by Tech Cocktail. Event runs from 6:30 to 9:00. Here is an article that Tech Cocktail wrote on Dather that went live today.
Hope to see you tonight!
We’re honored to have been selected as one of the companies recognized by Founder Institute as one of the Best of 2011. FI is in over 20 cities now and has over 400 graduates so to be selected is an amazing accomplishment.
We’d also like to call out the other two Los Angeles-based nominees, One Good Love and Gamerfood. Gamerfood was big hit on the floor as well as on stage as they were referenced all night long by Adeo Ressi during the Founder Showcase.
The Founder Showcase was an eye-opener as 10 FI companies presented and got critiqued by five VCs. Most of the pitches were excellent but few of the companies impressed the judges. Congrats to Neo for winning the vote as the best presenter.
By now you’ve probably seen coverage of the major changes being implemented by Facebook. When Mark Zuckerberg made the announcement that the first big initiative was called Timeline, I confess that my initial reaction was like being punched in the stomach. You mean Facebook is rolling out the original vision of Dather?!? Our original direct-to-consumer offering included many of the same features and our tagline was ”Timeline Your World“. Then the shock turned to “This is awesome, we’ve been validated!”
After taking time to digest Facebook’s Timeline and Open Graph initiatives, I’m absolutely thrilled about both concepts because they open the door even further for Dather to become the foremost Facebook application for events. Dather is a social media marketing application for event sponsors and organizers that expands brand awareness, builds communities, and increases revenue. Dather’s an online hub for all of the social media activity surrounding an event that can integrate with any brand’s Facebook page or website.
Let’s take a closer look at how Dather can extend the power of Open Graph. Open Graph is exciting because it takes sharing to a much higher level. Now rather than simply “Liking” something, a whole range of user activities can be shared. The key for marketers is creating activities that drive user engagement, which will drive a whole new breed of Facebook apps. Dather is a perfectly suited app because it supports community sharing around events. As a result, Dather will drive the kind of engagement that will explode via the Open Graph.
For example, the Glee Live Tour fans were encouraged to demonstrate that they were the biggest “Gleek” by sending in their photo from the shows. In the new Facebook, every photo added would appear in a user’s Facebook Newsfeed and Ticker. These posts would in turn trigger others who attended the event to view the photos which could then trigger more posts and comments. The viral possibilities are unlimited.
Now let’s examine how Dather can leverage the Facebook Timeline. As previously mentioned, the timeline concept is core to Dather’s vision of how content should be organized – we always felt it was logical that timelines were the way to organize the history of content. The Timeline on Facebook becomes more valuable if to marketers if they can capture more details of users’ favorite live events.
So how does a brand or business focusing on live events step up to the new marketing challenge? By leveraging Dather’s ability to brand live experiences of customers, brands will live along with their memories forever via our application. Talk about a powerful way to increase the ROI of your live event budget!
For Dather, quickly integrating with the new Facebook tools is incredibly important. The first movers will reap the biggest rewards as consumers are looking for the newest ways to capture their attention and drive the creation of their ongoing Timelines. We have more to come on our recommended strategies for leveraging Dather, but in the meantime please contact email@example.com with any questions.
In the end, it is nice for the Dather model to be validated. But now we want to take what we’ve learned and take your business to a whole new level. Exciting times!
We’re thrilled to be powering the social media event marketing for two great causes on the Vans Warped Tour: John Lennon Educational Tour and Feed Our Children Now. Dather is integrated into each of their sites and will house all of their social media from the tour and will used to build communities from each of the tour stops. Dather once again is building online value from offline events.
John Lennon Educational Tour is a non-profit mobile recording studio dedicated to providing students free hands-on experience to create music and video. Here is a teaser video they created to introduce Dather to their audience. More to come on this initiative!
Feed Our Children Now distributes food locally to non-profit charities that serve children of need at no cost. They have YouTube star Naughty Nate on tour with them. You can see him rave about Dather at the end of this video.
Two great charities on an incredible summer tour. Dather is proud to be able to support them both!
So the big news this week is that Dather graduated from the Founder Institute! FI is an intensive 14 week program for entrepreneurs where highly successful local Mentors teach a curriculum focused on successfully launching start ups. There were 55 in the program at the start and 15 ended up graduating. It was not for the faint of heart!
This program was hugely beneficial to Dather as we were pivoting our business right when it started. The Mentors were very helpful and in particular we found Joey Tamer, Oded Noy, Travis Schmidt, Dale Fox, Richard Gibbs, Peter Sorenson and Brian Deagon to be particularly great for us. The other large benefit were the connections to the other Founders who we look forward to remaining in contact with and supporting as we each move forward with our businesses. All in all, a valuable experience. Now on to building on the great momentum we’ve started.
We are super excited about the Dather app for Glee Live in Association with Samsung Infuse 4G From AT&T we just put live. The Facebook app version of Dather let’s attendees of the Glee Live tour post their photos, videos and tweets, and see everyone else’s photos, videos and tweets from every show on the tour. All of the content lives on a scrollable interactive timeline. There is also a cool feature where concert attendees can email a photo of themselves at the concert to firstname.lastname@example.org, and after the concert is over the people that emailed their photos can download a mosaic (via BlueWater Tech) made from everyone’s photos and zoom in and find themselves. They can also enter that photo into the contest for a chance to win a trip to NYC to see one of the shows and meet members of the cast. And it’s all made possible by the ruling technology of Dather. Have a look: dat.hr/ief7jh.